Welcome
McGill Digital Media is an owner-operator shop, not an agency. When you hire me, you work directly with the person doing the work — no account managers, no juniors, no hand-offs.
I use AI across every part of the workflow: content, imagery, ad creative, reporting, customer communications. That collapses the cost of traditional agency output — and I pass the savings on.
See how I workProcess
Four stages, plain English, delivered in weeks — not quarters.
Week 1–2
I look at your current marketing, website, ads and tracking. No fluff — just where you're leaking money and where the opportunities are. You get a plain-English document back, not a 40-page slide deck.
Week 2–3
We agree the two or three highest-impact moves and map them out. Everything scoped, costed and timelined before we build anything.
Week 3–8
Site, ads, tracking, AI tools — all built and deployed. Weekly progress updates. You always know what stage we're at.
Ongoing
Monthly review, numbers on the table, an honest call on what's working and what's changing. You always know what you're paying for.
The Edge
Most agencies bolt "AI services" on as a marketing angle. I use AI end-to-end to produce better work at a fraction of the traditional agency cost — and I pass the savings on.
AI-drafted, human-edited blog posts, product copy, ad creative and email campaigns. What used to take a team a week now takes me a day.
WhatsApp and email assistants that respond 24/7 in your brand voice. Booking, qualification, follow-up — all automated, with human oversight.
AI-generated product imagery, lifestyle shots and ad creative. No £2k photo shoots, and none of that stock-image look.
Automated dashboards. You get numbers and decisions, not 30-slide decks nobody reads.
The result: the marketing output of a five-person agency team, delivered by one person in less time, for a fraction of the cost.
What I do
Seven disciplines, one owner-operator running an AI-first workflow. Pick what you need — or ask, and I'll tell you honestly what's likely to move the needle most.
01
Custom websites that convert visitors into customers
I design and build bespoke, responsive websites tailored to your business goals. Every site is crafted with user experience at its core — fast loading, mobile-first, and optimised for search engines from day one.
02
Targeted advertising that delivers measurable ROI
I create and manage high-performance ad campaigns across Google, Facebook and Instagram. Every pound you spend is tracked, tested and optimised to maximise your return on investment and keep your pipeline full.
03
Visual identity that sets you apart from competitors
Your brand is more than a logo — it's how customers perceive you. I develop cohesive visual identities, from logo design and colour palettes to brand guidelines that ensure consistency across every touchpoint.
04
Get found by customers actively searching for your services
I improve your visibility in Google through proven on-page and technical SEO strategies. From local search domination to content-driven authority building, I help you rank where it matters most — right in front of your ideal customers.
05
Engaging content that builds community and drives traffic
I create compelling content strategies and manage your social media presence across the platforms that matter to your audience. From scroll-stopping posts to email campaigns, I keep your brand front of mind.
06
Online stores built to sell, scale and succeed
Whether you're launching your first online store or scaling an existing one, I build e-commerce experiences that are easy to manage and designed to convert. Shopify, WooCommerce or custom — I've got you covered.
07
Smart tools that save you time and grow your business
From AI-generated content and automated lead nurturing to smart chatbots and analytics dashboards — I help you integrate artificial intelligence into your marketing without the technical headache.
Pricing
No bloated retainers. No mystery invoices. Three ways to work with me.
One-off
Strategy Session
A 90-minute deep-dive into your business. You leave with a prioritised three-move plan you can execute yourself — or hand back to me.
Book a sessionFixed price
Project Build
Fixed-scope, fixed-price builds: a new website, a paid-ads launch, an AI automation setup, an e-commerce store.
Scope a projectOngoing
Monthly Partner
An ongoing marketing partner: audit, strategy, execution and monthly reporting, all handled directly.
EnquireNot sure which fits? Book a call — I'll tell you honestly.
Questions
Thirty minutes. No deck, no pitch. Bring the problem you're trying to solve — we'll talk about whether I can actually help.
Book a 30-min call