McGill Digital Media

Digital marketing for
ambitious local businesses.

Helping ambitious local business owners bring in more customers, more leads and more revenue — with marketing that gets you in front of the people already looking for what you do.

Experts in local
online marketing.

Hi, I'm David McGilligan. I work with ambitious local business owners to bring in more customers, more leads and more revenue — through creative, targeted marketing that gets you in front of the people already looking for what you do.

Websites, advertising, SEO, branding and social — whatever your business needs to stand out and grow. Get in touch for a free strategy session and I'll tell you honestly where the biggest wins are.

See what I can do

Why me

I come from the trade,
not just the agency world.

Most marketers have never run the kind of business they're pitching to. I have. I come from the blind and shutter trade — I know what a quiet week does to a fitter's diary, and what actually makes the phone ring, because I've lived it.

I've been the customer

I've paid for the marketing that promised the earth and delivered nothing. So I don't sell it — I build the stuff that actually brings work through the door.

I know the numbers

Margins, lead times, what a job's really worth, what a wasted survey costs. The marketing gets pointed at the work that's actually worth winning.

No jargon, no doublespeak

I talk like someone who's stood in the van, not someone reading off a strategy deck. You'll always understand what you're paying for and why.

I do this for real, daily

I'm not theorising. I run the marketing, the ads and the systems for a working business day in, day out — and I bring exactly that to yours.

So when I say I'll get your phone ringing, it isn't a pitch. It's the job I already do — I'd just be doing it for you.

Services

Here's what I can do for you.

Pick what you need — or tell me what you're trying to achieve, and I'll point you at what's actually going to move the needle.

01

Web Design & Development

Custom websites that convert visitors into customers

I design and build bespoke, responsive websites tailored to your business goals. Every site is crafted with user experience at its core — fast loading, mobile-first, and optimised for search engines from day one.

Custom Design WordPress Shopify Mobile-First UX Focused Performance
Get in touch →

02

Lead Generation & PPC

Targeted advertising that delivers measurable ROI

I create and manage high-performance ad campaigns across Google, Facebook and Instagram. Every pound you spend is tracked, tested and optimised to maximise your return on investment and keep your pipeline full.

Google Ads Facebook Ads Landing Pages Conversion Tracking ROI Reporting
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03

Branding & Design

Visual identity that sets you apart from competitors

Your brand is more than a logo — it's how customers perceive you. I develop cohesive visual identities, from logo design and colour palettes to brand guidelines that ensure consistency across every touchpoint.

Logo Design Brand Guidelines Visual Identity Print & Digital
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04

Search Engine Optimisation

Get found by customers actively searching for your services

I improve your visibility in Google through proven on-page and technical SEO strategies. From local search domination to content-driven authority building, I help you rank where it matters most — right in front of your ideal customers.

On-Page SEO Technical Audits Local SEO Keyword Research Link Building
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05

Social Media & Content

Engaging content that builds community and drives traffic

I create compelling content strategies and manage your social media presence across the platforms that matter to your audience. From scroll-stopping posts to email campaigns, I keep your brand front of mind.

Content Strategy Social Management Copywriting Email Marketing
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06

E-Commerce Solutions

Online stores built to sell, scale and succeed

Whether you're launching your first online store or scaling an existing one, I build e-commerce experiences that are easy to manage and designed to convert. Shopify, WooCommerce or custom — I've got you covered.

Shopify WooCommerce Payment Integration Product Setup Inventory
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07

AI & Automation

Smart tools that save you time and grow your business

From AI-generated content and automated lead nurturing to smart chatbots and analytics dashboards — I help you integrate artificial intelligence into your marketing without the technical headache.

AI Content Chatbots Lead Automation Smart Analytics Workflow Automation
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Trusted by businesses across Suffolk & beyond

1 Stop Blinds Bury St Edmunds Shutters CD Windows and Doors Roofscape Home Homage Things On Clothes Slim Victor Yunus

McGill have taken us from a company with next to no online presence, to ranking number one in Google. We're now getting the majority of our business through inbound leads from our website — which wasn't the case before.

David — Founder, Bury St Edmunds Shutters

Web Design, PPC & SEO client

Questions

Honest answers.

How is this different from any other marketing agency?
Two things. First, I come from the trade — I've run the marketing for a real working business, not just advised from the outside, so I know what actually brings work in and what's a waste of money. Second, you work directly with me, start to finish.
Are you a one-man band or an agency?
You'll work directly with me — that's the point. I use the best tools available to deliver proper agency-level work, and you always know exactly who's doing it and why.
What's the minimum commitment?
Strategy sessions are one-off. Project builds are scoped and finite. Monthly partnerships start at three months — long enough to see real movement, short enough to feel fair.
What if it doesn't work?
I'll put the numbers on the table every month. If we're not moving the needle after month two, we have a direct conversation about stopping. No drama.
Do I own what we build?
Yes. Website code, ad accounts, content, domains — all in your name, all yours.
Where are you based, and do you work outside Suffolk?
I'm in Bury St Edmunds. Clients can be anywhere in the UK — local SEO and service-area marketing is one of the things I specialise in.
Can you help my specific industry?
Probably. Service businesses, trades, e-commerce, local retail — all fair game. I've got particularly deep roots in the blind and shutter trade, so if that's your world, we'll speak the same language from minute one. If I can't help, I'll say so on the intro call.
Do you offer payment plans?
Yes, on larger projects. Ask on the call and we'll work something out.

Let's have a proper conversation.

Book a free, no-obligation strategy session. No deck, no hard sell — just bring what you're trying to grow and I'll tell you honestly how I can help.

Book a free strategy session