McGill Digital Media

AI-first marketing.
For UK local businesses.

I'm David McGill — an owner-operator agency using AI end-to-end. Websites, ads, SEO and automations, delivered at a fraction of traditional agency cost. I use AI for the grunt work and keep the thinking human.

Agency quality.
Freelance price.
AI-era speed.

McGill Digital Media is an owner-operator shop, not an agency. When you hire me, you work directly with the person doing the work — no account managers, no juniors, no hand-offs.

I use AI across every part of the workflow: content, imagery, ad creative, reporting, customer communications. That collapses the cost of traditional agency output — and I pass the savings on.

See how I work

Process

No lock-ins. No doublespeak.
Just a clear process.

Four stages, plain English, delivered in weeks — not quarters.

01

Audit

Week 1–2

I look at your current marketing, website, ads and tracking. No fluff — just where you're leaking money and where the opportunities are. You get a plain-English document back, not a 40-page slide deck.

02

Strategy

Week 2–3

We agree the two or three highest-impact moves and map them out. Everything scoped, costed and timelined before we build anything.

03

Build & Launch

Week 3–8

Site, ads, tracking, AI tools — all built and deployed. Weekly progress updates. You always know what stage we're at.

04

Iterate

Ongoing

Monthly review, numbers on the table, an honest call on what's working and what's changing. You always know what you're paying for.

The Edge

AI isn't a service I sell.
It's how I work.

Most agencies bolt "AI services" on as a marketing angle. I use AI end-to-end to produce better work at a fraction of the traditional agency cost — and I pass the savings on.

Content production

AI-drafted, human-edited blog posts, product copy, ad creative and email campaigns. What used to take a team a week now takes me a day.

Customer communications

WhatsApp and email assistants that respond 24/7 in your brand voice. Booking, qualification, follow-up — all automated, with human oversight.

Visual production

AI-generated product imagery, lifestyle shots and ad creative. No £2k photo shoots, and none of that stock-image look.

Analytics & reporting

Automated dashboards. You get numbers and decisions, not 30-slide decks nobody reads.

The result: the marketing output of a five-person agency team, delivered by one person in less time, for a fraction of the cost.

What I do

Services

Seven disciplines, one owner-operator running an AI-first workflow. Pick what you need — or ask, and I'll tell you honestly what's likely to move the needle most.

01

Web Design & Development

Custom websites that convert visitors into customers

I design and build bespoke, responsive websites tailored to your business goals. Every site is crafted with user experience at its core — fast loading, mobile-first, and optimised for search engines from day one.

Custom Design WordPress Shopify Mobile-First UX Focused Performance
Get in touch →

02

Lead Generation & PPC

Targeted advertising that delivers measurable ROI

I create and manage high-performance ad campaigns across Google, Facebook and Instagram. Every pound you spend is tracked, tested and optimised to maximise your return on investment and keep your pipeline full.

Google Ads Facebook Ads Landing Pages Conversion Tracking ROI Reporting
Get in touch →

03

Branding & Design

Visual identity that sets you apart from competitors

Your brand is more than a logo — it's how customers perceive you. I develop cohesive visual identities, from logo design and colour palettes to brand guidelines that ensure consistency across every touchpoint.

Logo Design Brand Guidelines Visual Identity Print & Digital
Get in touch →

04

Search Engine Optimisation

Get found by customers actively searching for your services

I improve your visibility in Google through proven on-page and technical SEO strategies. From local search domination to content-driven authority building, I help you rank where it matters most — right in front of your ideal customers.

On-Page SEO Technical Audits Local SEO Keyword Research Link Building
Get in touch →

05

Social Media & Content

Engaging content that builds community and drives traffic

I create compelling content strategies and manage your social media presence across the platforms that matter to your audience. From scroll-stopping posts to email campaigns, I keep your brand front of mind.

Content Strategy Social Management Copywriting Email Marketing
Get in touch →

06

E-Commerce Solutions

Online stores built to sell, scale and succeed

Whether you're launching your first online store or scaling an existing one, I build e-commerce experiences that are easy to manage and designed to convert. Shopify, WooCommerce or custom — I've got you covered.

Shopify WooCommerce Payment Integration Product Setup Inventory
Get in touch →

07

AI & Automation

Smart tools that save you time and grow your business

From AI-generated content and automated lead nurturing to smart chatbots and analytics dashboards — I help you integrate artificial intelligence into your marketing without the technical headache.

AI Content Chatbots Lead Automation Smart Analytics Workflow Automation
Get in touch →

Pricing

Pricing that respects
small-business reality.

No bloated retainers. No mystery invoices. Three ways to work with me.

One-off

Strategy Session

A 90-minute deep-dive into your business. You leave with a prioritised three-move plan you can execute yourself — or hand back to me.

One-off · no commitment

Book a session

Ongoing

Monthly Partner

An ongoing marketing partner: audit, strategy, execution and monthly reporting, all handled directly.

3-month minimum · partner slots capped

Enquire

Not sure which fits? Book a call — I'll tell you honestly.

Questions

Honest answers.

How is this different from any other marketing agency?
Two things: an AI-first workflow, and an owner-operator model. AI collapses the cost of production work — content, imagery, reporting, automations — and you deal directly with me, not an account manager who escalates everything.
Are you a one-man band or an agency?
Owner-operator, with AI as my team. That's a feature — you deal directly with the person doing the work.
What's the minimum commitment?
Strategy sessions are one-off. Project builds are scoped and finite. Monthly partnerships start at three months — long enough to see real movement, short enough to feel fair.
What if it doesn't work?
I'll put the numbers on the table every month. If we're not moving the needle after month two, we have a direct conversation about stopping. No drama.
Do I own what we build?
Yes. Website code, ad accounts, content, domains — all in your name, all yours.
Where are you based, and do you work outside Suffolk?
I'm in Bury St Edmunds. Clients can be anywhere in the UK — local SEO and service-area marketing is one of the things I specialise in.
Can you help my specific industry?
Probably. Service businesses, trades, e-commerce, local retail — all fair game. If I can't help, I'll say so on the intro call.
Do you offer payment plans?
Yes, on larger projects. Ask on the call and we'll work something out.

Let's have a proper conversation.

Thirty minutes. No deck, no pitch. Bring the problem you're trying to solve — we'll talk about whether I can actually help.

Book a 30-min call