CONTENT & SOCIAL MEDIA MARKETING
A Comprehensive Content Marketing Approach
Telling your story and engaging your audience
Research, Create, Reflect, Repeat.
An ongoing process that’s often overlooked, content marketing remains an incredibly effective way to and be seen as an authority within your industry. As with all of our services, we’ll initially either undertake or refer to our market research data, before coming up with a short, mid and long term strategy and content plan.
A great content marketing campaign is one that conveys your brand’s tone effectively, tells your company’s and resonates with potential customers in your industry with relevant consumer intent.
Evergreen, relevant content that brings value to your customers
Helping companies explode their Organic Traffic
Channels
Nowadays companies are spoiled for choice when it comes to reaching a target audience. We'll populate all of your organisation's media channels with engaging content that carries a consistent tone of voice and rings true to your brand identity.
Keyword Research
Before a word is written, we'll research, analyze and decide upon short and long tail keywords that are relevant to your industry. Compelling content will then be crafted around these keywords, positioning you as an authority in your field and ensuring that you're ranking for the terms that your customers are searching for.
Diverse Content
The rise of Social Media has brought with it a plethora of interesting and innovative ways to keep your customer base engaged with your brand online. Our clients have enjoyed success with a number of different post types from Product Giveaways to Quizes and Polls. We'll suggest the best options for your company and industry.
Ongoing Process
When it comes to building a brand through content marketing, consistency is key. By releasing a steady stream of targeted, relevant and valuable content you'll become a familiar figure when the time comes for a potential customer to make a purchase. Building an extensive catalog of online content essentially portrays you as an authority within your industry
EVERGREEN CONTENT THAT DRIVES TRAFFIC
Helping companies stand out in the Crowd
Ongoing Refinement
Properly done Content Marketing is an ongoing project that needs to be fine-tuned and updated based on the feedback and analysis of relevant metrics and analytics.
If you haven’t already got one, we’ll set you up with a google analytics account which can give you valuable data about the quantity and type of people who are visiting your website and are therefore interested in your products or services.
We’ll also see which keywords you’re already ranking for and create various long-tail versions of those to really maximize your organic traffic.
